From logo-brand to experience-brand: how branding challenges shape workspaces?

What makes your teams want to come back to work every day?

At Factory, we have a pretty good idea: offices designed to inspire.

Jerome Laan and his team discuss this in a Maddyness article. From Voodoo to Total Energies, including our own offices, we share key insights on transforming a workspace into a driver of cohesion and innovation.

An office isn’t just a place. It’s a story to live, and we love helping write it.

The full article, published in french on November 19, 2024, is available on Maddyness.