DocCity

Medicine is reinventing itself, and with it, new emerging players are laying the foundations for new practices and rethinking the standards of a sector in flux.

DocCity, an innovative player in the healthcare sector, aims to shake off conventions and reinvent medical practices with a strong promise: to facilitate health.

This service operator for professionals has a fundamental mission for the future of healthcare in France : to combat medical deserts by offering state-of-the-art Health Hubs for rent strategically located throughout France.

Managing two different interlocutors and budget envelopes required a lot of flexibility throughout the project.

Serving two complementary visions, one focused on the aesthetics and identity coherence of DocCity's new model, and the other focused on the ergonomics and practices of the user, while being subjected to numerous health constraints. The expected result: modular, welcoming spaces that simultaneously meet the standards and obligations of health authorities and regulatory institutions. On one hand, DocCity commissioned us for the layout of common areas, with a key request regarding the clear understanding of the care path and the fluidity of movement.

The experience and satisfaction of the patient were central to all our considerations. On the other hand, Le GIM (Group of Medical Institutes) was our contact for the medical units (skin and cardio) and practice spaces (nursing stations, consultation rooms, sampling rooms, etc.). As a valuable source of field insights, we closely collaborated with Le GIM.

Numerous connections between waiting areas and medical units, as well as extensive signage work, contributed to streamlining circulation and simplifying orientation in the premises. In a bid to charm and satisfy patients, aesthetics were the centerpiece of Factory's proposal. The challenge was to give a new face to the medical sector, usually associated with sterile codes. Thus, making the healthcare experience less anxiety-inducing and more enjoyable.

Out with the white walls, false ceilings, and bleak lighting, the campus reception and some areas now adopt codes borrowed from the hotel industry. Specifically for the dermatology unit and its offer of aesthetic medicine for a wealthier clientele, we imagined upscale spaces with a stronger emphasis on design. Wood paneling, carefully chosen materials, and warmer-toned lighting now warm up spaces that are usually less welcoming.

"The challenge was to give a new face to the medical sector, usually associated with sterile codes. Thus, making the healthcare experience less anxiety-inducing and more enjoyable."

For Le GIM (Group of Medical Institutes), our dedicated interlocutor for technical areas, we emphasized the practical aspect of the spaces. The goal was to stay connected to the practice and needs of the medical staff to provide a relevant response, addressing usage pain points. Our response was built with broad considerations for spaces, meeting a specific brief from the Regional Health Agency (ARS) subjecting us to many constraints and standards for layout and decoration.

Technical and medical premises were designed in large spaces; for example, to accommodate large-caliber medical equipment (laser, radiology, etc.) and manage emergency interventions without hindering any maneuvers or care protocols (stretchers, wheelchairs, evacuation, etc.). Sanitary considerations and aseptic standards were a major constraint, forcing us to juggle between prohibitions (dust-generating suspensions) and improving the aesthetics of the spaces.