Visual identity

Definition and utility for a company.

What is visual identity?

The visual identity of a company is all the graphic elements that make up the brand’s signage. It often corresponds to the first impression we have of a brand since it brings together all the details that make us recognize it: logo, fonts, signs, emblem, colors or shapes.

The visual identity therefore expresses an original personality and a unique character. Each project, each company, each brand has its own visual identity. It is these elements that give it recognition and memorization capacities.

But beyond the aesthetic and graphic aspect, it must express your positioning and be easily recognizable to an audience.

A good identity is therefore:

• The personality of your company
• Easily identifiable
• Arousing interest
• Can be used on different media and communication tools